Based on the intersection between architecturally inspired advertising aesthetics and the digitalisation of photography, re/work draws upon the canon of contemporary art’s idiosyncratic ability to absorb new aesthetics.
The artworks interact by prompting the audience to question how contemporary art has adopted billboard culture and lended itself to advertising trends in the 21st century. Re/work; Rebuilding aesthetic form is a conversation about construction, restructuring and expansion. It examines how contemporary photographic works represent architecture, and the way current photographic practice has been commodified to assist this representation. Six artists have created artworks that emphasise the desire we all have to refit, repurpose and reconstruct what we create.
These new works are both chaotic and empty; fracturing against each other they consider how digitalisation of photography has affected the relationship between image making and architecture. The six artists have recreated and reassembled previously photographic works, and their recreation is a sign of their individual and collective evolution they have undertaken. These new works simultaneously speak about architecture and sit synchronically amongst it in the gallery space.
Jack Brown, Madeleine Rose Chapman, Beth Rose Caird, Scarlett Rowe, Xanthe Waite and Grace Wood are all 2013 graduates of the Victorian College of the Arts. The artists have collaborated together in 2013 for various exhibitions including Eastern Standard Time, Queensland Centre for Photography, We’ve been thinking about expanding*, VCA Student Gallery, Dancing about Architecture, Bus Projects, RE: Image Received, George Paton Gallery and Tell me what you want, what you really really want at Knight Street Art Space. Re/work; Rebuilding aesthetic form marks their first collaborative exhibition since the success of their VCA Graduate Exhibition.