Based on the intersection between architecturally inspired advertising aesthetics and the digitalisation of photography, re/work draws upon the canon of contemporary art’s idiosyncratic ability to absorb new aesthetics.
The artworks interact by prompting the audience to question how contemporary art has adopted billboard culture and lended itself to advertising trends in the 21st century. Re/work; Rebuilding aesthetic form is a conversation about construction, restructuring and expansion. It examines how contemporary photographic works represent architecture, and the way current photographic practice has been commodified to assist this representation. Six artists have created artworks that emphasise the desire we all have to refit, repurpose and reconstruct what we create.