KINGS Artist-Run

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Lvl 1 / 171 King St.
Melbourne, Victoria 3000
Australia

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Kings Artist-Run provides a location for contemporary art practice, supporting distinctive experimental projects by artists at all stages of their careers.
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KINGS Artist Run acknowledges the Traditional Custodians of the land on which we operate.

We offer our respect to Elders both past and present of the Kulin Nation and extend this offer to all Australian First Nations people

i felt the luxury

Bronte Stolz

Front Gallery
12 Jan 2019–2 Feb 2019
Opening 6pm Friday January 11th

i felt the luxury considers the psychology of mortality salience as perceived through the semiotics of luxury. It emphasises high-end consumption, its relation to social identity and the West’s cultural coding through the endorsement and curation of luxury objects – the fetishisation of a Rolex watch or a pair of Gucci loafers (lol), for instance. The work aims to reveal the unconscious drives behind such behaviour, provoking the viewer to consider how much of themselves they may have inherited from external sources and, more significantly, why?

Existential psychotherapy classifies such actions as defences against the awareness of one’s mortality. The imagery used in Bronte’s work subverts the very images designed to entice and tranquillise the citizen turned consumer: online stock photos and ad campaigns, even brands’ logos themselves, all collated into a new discourse that queries our contemporary ennui. The materiality of the work responds to this fear of finitude and existential anxiety by representing these images with the tenuously held brushstrokes of velvet pile, open to disappearance from a touch of the hand, or even a simple change in light.

 

Image: Bronte Stolz, 2018, “It wasn’t realistic for me to purchase. It only had a one-car garage.” – Kimmie K., velvet.

  • Bronte Stolz is a visual artist operating predominantly within painting and sculpture. His work revolves around the semiotics of luxury, using discernible imagery from advertising. Re-contextualising symbols of excess, he examines unconscious drives behind consumption and their relationship with the cultural coding of Western consumerist society. He completed his bachelor degree in fine arts at the Victorian College of the Arts in 2018. Notable exhibitions include 'Introspection' at Spazio Ponte, Venice, Italy (2014) and 'Brain Milk' at Floating Goose Studios, Adelaide, Australia (2015). Stolz was a finalist in the 2018 Jacaranda Acquisitive Drawing Award.

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